A Handbook of Marketing Mathematics
With Automatic Spreadsheets for Quantitative Marketing
AUTHOR: Chidomere, Rowland
Also available at Amazon.com
The Handbook of MARKETING MATHEMATICSis an action-oriented book that presents more than one hundred and fifty mathematical models and functions to aid solve marketing mathematics problems. The handbook provides business users with easy and reliable ways to calculate marketing costs, productivity, profitability, survivability, and growth. It accords marketing teachers and trainers simple and illustrative ways to explain the rigorous marketing ratios, abstractions, and mathematical reasoning in the marketing textbooks. Third, it provides marketing students with a comprehensive venue to see how marketing concepts and reasoning are converted into numbers and ratios and vice versa.
This handbook is developed so that it could be used in several ways such as:
A guide book for business operators to compute ratios, rates, frequencies, proportions, and other numbers and aggregates they need to set up factual, accurate, and profitable marketing plans and strategies.
A workbook for executive education courses on the relationship between precision and accuracy of marketing values and productivity of strategic marketing plans.
A guide for marketing managers in large firms to calculate transactions.
A workbook for training in incubators and small business centers.
A practical supplement to teach marketing ratios in undergraduate level courses in marketing management, business policy, and finance.
A practical supplement to marketing ratios in graduate level courses in strategic marketing.
PUBLICATION DATE: 12/18/2003
CATEGORY: Business & Economics