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Analyzing Media 9781572301542

Analyzing Media

Communication Technologies as Symbolic and Cognitive Systems

ISBN-10: 1572301546
ISBN-13: 9781572301542
AUTHOR:
PUBLISHER: Guilford Publications
Also available at Amazon.com
Note: Not guaranteed to come with supplemental materials (access codes, CDs, DVDs)
Product Description: Media critics have long focused on the content and form of verbal and non-verbal communication, while for the most part neglecting what traditionally has been considered a technical issue - how messages are produced and formatted in the various media. This book shows how criticism changes when the medium of transmission is taken into account. The authors eschew the notion of communication technologies as neutral conduits, depicting them instead as active and creative determinants of meaning. Three specific technological cultures that historically have defined human communication are identified - the oral, the literate, and the electronic - and their structural features and social implications are examined. Highlighted throughout are ways that media criticism may serve as a basis for assessing, evaluating, and responding to the effects of communication technologies upon what we know and how we experience the world.

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PUBLICATION DATE:
PAGES: 228
CATEGORY: Language Arts & Disciplines, Social Science, Technology & Engineering
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