Basic Marketing 9780073529950

Basic Marketing | 18th Edition

ISBN-10: 0073529958
ISBN-13: 9780073529950
AUTHOR: Cannon, Joseph P. and McCarthy, E. Jerome
PUBLISHER: McGraw-Hill Higher Education
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REVIEWS for Basic Marketing 18th Edition

5 / 5 stars overall
This textbook is a good read for my Marketing class.
Wednesday, December 18, 2013
from Philadelphia, PA, USA
Classification: Sophomore
5 / 5 stars price
5 / 5 stars quality
This textbook is a good read for my Marketing class. I like the case scenarios (stories), etc.
Yes, I recommend this product
4 / 5 stars overall
The textbook matched exactly to what was required for the class
Monday, October 21, 2013
from Waukesha, WI
Classification: Junior
4 / 5 stars price
3 / 5 stars quality
Well so far so good. I ordered the book, it came in plenty of time and the price was right. I like the feature where you can determine how long you want to rent the textbook. I have also sent in some of my textbooks to rent thru RentBack, we'll see how that goes.
Yes, I recommend this product
4 / 5 stars overall
The textbook was in fair conditon, a lot of highlights in the book prevented me from reading the areas I need to focus on.
Tuesday, July 16, 2013
from Raleigh, NC, USA
Classification: Senior
0 / 5 stars price
0 / 5 stars quality
The book was highlighted throughout. I could not study well based on the highlights because it was different areas where I need to study, alas the price was good for this rental. So I get what I paid for :-)
Yes, I recommend this product
4 / 5 stars overall
good purchase & quality
Wednesday, December 19, 2012
from MI
Classification: Junior
4 / 5 stars price
3 / 5 stars quality
The text book was in decent condition. The book corners were taped, but that was probably a good thing because that prevented me from ruining it. There wasn't any pen marking or highlighting in the pages. I will definitely rent from here again.
Yes, I recommend this product
4 / 5 stars overall
The product was great for my Marketing Principles Class.
Sunday, December 16, 2012
from Lawler, IA
Classification: Graduate
5 / 5 stars price
4 / 5 stars quality
The book, Basic Marketing, worked great for my Marketing Principles class. It provided realistic examples and was easy to understand.
Yes, I recommend this product


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