Globalization and Business Practice
Managing Across Boundaries
AUTHOR: Parker, Barbara
PUBLISHER: SAGE Publications, Limited
Also available at Amazon.com
Robert Moran, The American Graduate School of International Management, Thunderbird, Arizona
What is globalization? How have the world economies changed in recent years? What impact do these changes have on business and management practice? Through creative use of examples, case studies and exercises from organizations worldwide, Globalization and Business Practice demonstrates the many levels at which globalization impacts on contemporary businesses, society and organizations and elucidates the ways in which different globalization trends and factors interrelate.
Focusing on an integrated approach to understanding the effects of global trends such as new technologies, new markets, and cultural and political changes, the book enables students grasp understand the wider implications of globalization and apply this to their study and comprehension of contemporary business and management.
Each chapter opens with a current case which introduces the key concepts covered in the chapter. Illustrations of globalization follow and these are used to consider the effects of worldwide integraton on organizations, management and international business theory. The concluding section of the chapter reviews the key chapter concepts, provides a list of review and discussion questions and gives references to further reading. The author provides her own additional material in separate sections to support each chapter of the book on her Internet homepage: http://fac-staff.seattleu.edu/
PUBLICATION DATE: 1/4/1999
CATEGORY: Business & Economics, Political Science