AUTHOR: Sugars, Bradley J.
PUBLISHER: McGraw-Hill Companies, The
Also available at Amazon.com
Why settle for less when you can have stellar profits?
Business is brisk and you have a solid core of loyal customers.So why aren't you raking in bigger profits? Sounds like it'stime to see what you could be doing better-and Brad Sugarsis the best there is. A self-made multimillionaire and entrepreneurialexpert, Brad helps you identify ways to improve your businessand boost profits fast using the 4Ms of profit:
- MANAGEMENT: team training, better recordkeeping,and effective time management
- MONEY: auditing, budgeting, and pricing
- MARKETING: up-selling, add-on selling, and using listsof qualified leads
- MERCHANDISE: increasing the number of big marginitems or services, carrying exclusive product lines, andonly selling fast-moving stock
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PUBLICATION DATE: 1/9/2006
CATEGORY: Business & Economics