Browse / Business & Economics
International Business 9780130321466

International Business

A Competitiveness Approach

ISBN-10: 013032146X
ISBN-13: 9780130321466
PUBLISHER: Prentice Hall PTR
Also available at
Note: Not guaranteed to come with supplemental materials (access codes, CDs, DVDs)
Product Description: About the Authors. Preface. Acknowledgments. 1. International Business: An Introduction. Pre-Modern International Enterprise. Modern International Enterprise. The Chapters Outlined. 2. International Business: An Overview. (International) Business Strategy. The Multinational Corporation. Trends in the Global Economy: International Trade and Investment. 3. Global Production and Marketing: The Strategic Options. Exporting. Strategic Alliances. Foreign Direct Investment. Choice of Options. 4. Competitiveness and Internationalisation. The Competitive Advantages of Firms and Countries. Competitive Strategy. Global Competitive Strategies. Competitiveness and Foreign Market Servicing Strategy: An Analytical Framework. Strategic Alliances and Cooperative Agreements. The Formation and Management of Strategic Alliances. Conclusion. 5. Foreign Market Entry and Development. Market Entry: General Considerations. Foreign Market Entry. Internationalisation. Notable Entry Conditions Illustrated: The UK Plasterboard and Coffee Markets. Switches in Market Servicing Mode: UK Scientific Instruments and Pharmaceutical Companies. 6. Aspects of Managing MNCs. Organisational Structures. Organisation of MNCs. Managing International Acquisitions and Mergers: Achieving Goal Congruence, a Common Corporate Culture and Operational 'Fit.' Treasury and Tax Planning Aspects of Multinationality. Organisational Culture. Communication Difficulties. Strategic Thinking on Decision-Making Autonomy. Decision-Making Culture in US, Japanese and German Subsidiaries in Regional UK. 7. Multinational Corporations and Their Impact on National Economies. Economic Effects of Outward Direct Investment. Economic Effects of Inward Direct Investment. Policies Towards Foreign Direct Investment. 8. Asia's Economic Crisis, International Business and Competitiveness. Asia's Crisis: A Retrospective and Its Competitiveness Implications. Intro-Regional and Inter-Regional Dimensions of the Crisis. Implications for Competitiveness and International Business. International Business Competitiveness: Looking Ahead. Bibliography.

Additional Details

PAGES: 320
CATEGORY: Business & Economics

21 Day Unconditional Guarantee

any book, any reason
Hardcover or Paperback

REVIEWS for International Business

Select a star rating


1. How do textbook rentals work?
It’s simple. Begin by searching for your textbook by ISBN (10 or 13-digit number that can be found on the back cover of each book), title, author or keyword. Next select how long you would like to rent the book then add it to your cart. Repeat for each book you’re looking for. After completing the order we’ll ship them to you and you’ll also receive a prepaid mailer. Return your books in the mailer by your rental due date.
2. Is renting a textbook better than purchasing it?
We offer both! You can buy or rent the book through Campus Book Rentals. It’s up to you to decide which option best meets your educational needs.
3. How do I track my order?
Login to your account here, you’ll see your current rentals listed textbook rentals listed with a yellow box that says “track”. Click the box to view the tracking number. *Not all books will have a tracking number since they may be sent from one of our partners. Tracking numbers will be updated as they become available.
4. How do I return my books?
When you rent textbooks from Campus Book Rentals you’ll receive a prepaid mailer. When it’s nearing your due date you’ll place your books inside the mailer and take it to the nearest USPS drop box or Post Office. If you don’t receive a mailer you can print a return label from your account. Return shipping is prepaid so please use either of the two methods to ensure they arrive at the correct facility.
5. Can I write or highlight in my book?
Of course! Just remember that future students will rent the same book after you, so please be respectful.
6. How much money can renting my books save?
It depends on the book. Generally renting textbooks can save you up to 80% compared to a new textbook.
7. Are Campus Book Rentals’ books the same as my bookstore’s?
Yes! We only ship US edition textbooks, which are the same as your campus bookstore.
8. Do access codes or other supplements come with a textbook rental?
One time use access codes and other supplemental materials are NOT included with rental books and must be purchased separately.
9. What if I don’t return my rental?
If your book rental is not returned by the due date, your credit card will be charged a non-return fee, equal to the replacement value for the book.
10. Can I purchase my book after I rent it?
Certainty! You’re only charged the difference between what you already paid and the value of the book at the time you initially rented. Login to your account and choose to purchase your book and it’ll walk you through the checkout process.

Textbook Rentals

We know that textbook rentals are the best way currently to distribute high quality textbooks, and we want to have you on board! Join over a million students that have saved money by renting! Not only is it better for you, but when you return it that book can go on to help even more students access affordable education. We're confident we offer the best value in rentals, but if you're not a believer you can always return your book for a no questions asked refund within 21 days.

Why Choose Us?

1. Campus Book Rentals pioneered the idea of textbook rentals, making prices significantly cheaper for every student while still maintaining the highest quality. We've been at it since 2007 and the entire industry has had to adapt to keep up.

2. Though keeping prices low has always been the goal, we can boast an excellent support team that has helped thousands of students get the best value for their education. Chat with them at 855-200-0021 or use our chat box.

3. We practice what we preach. We routinely read our own textbooks to further our own education while at work. We know that only with a well-educated team of individuals can we continue to change the industry for the better.

Make A Difference

At Campus Book Rentals our company is guided by a single question, "How are we making education more affordable?" We know that getting a college education is quickly becoming a rite of passage for students and is becoming more important every year. In order to make education more attainable for the 99%, we started renting textbooks so students could avoid high purchase prices and buyback programs. We know it's a better way, and we're going to show everyone how to make a college education affordable again.