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Kooperation und vertikale Wettbewerbsbeschränkungen in selektiven Vertriebssystemen 9783631579725

Kooperation und vertikale Wettbewerbsbeschränkungen in selektiven Vertriebssystemen

Das Beispiel des europäischen Automobilvertriebs

ISBN-10: 3631579721
ISBN-13: 9783631579725
PUBLISHER: Lang GmbH, Internationaler Verlag der Wissenschaften, Peter
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Note: Not guaranteed to come with supplemental materials (access codes, CDs, DVDs)
Product Description: Stehen akquisitorische Leistungen beim Warenvertrieb im Vordergrund, werden Produkte im Rahmen von selektiven Vertriebssystemen am Markt angedient. Vor allem f#65533;r Markenprodukte ist die qualitative Eignung der eingeschalteten H#65533;ndler entscheidend, wodurch vertikale Bindungen (Absatz-, Bezugs- und Vertriebsbindungen) notwendig werden. Die Motive f#65533;r die vertikalen Bindungen sind in horizontalen und vertikalen Externalit#65533;ten zu finden. Die vertikalen Bindungen beseitigen oder begrenzen die Externalit#65533;ten und sind folglich f#65533;r die Konsistenz des Vertriebssystems unerl#65533;sslich. Am Beispiel des europ#65533;ischen Automobilvertriebs ist zu untersuchen, wie diese vertikalen Bindungen im europ#65533;ischen Wettbewerbsrecht bewertet wurden und ob gegebenenfalls ein Verbot dieser Bindungen gem. Art. 81 Abs. 1 EG in vielen F#65533;llen unbegr#65533;ndet ist. Die bisherige Wettbewerbspolitik der EG belegt, dass keine einheitliche, #65533;konomisch valide Grundlage f#65533;r die Bewertung selektiver Vertriebssysteme entwickelt wurde. Da sich Gruppenfreistellungen, insbesondere im Automobilsektor, nicht bew#65533;rt haben, ist im Sinne eines more economic approach eine wettbewerbliche Abw#65533;gung im Rahmen von Art. 81 Abs. 1 EG vorzunehmen.

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CATEGORY: Business & Economics, Law, Transportation

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