Browse / Art
Metropolitan Lives 9780937311271

Metropolitan Lives

The Ashcan Artists and Their New York

ISBN-10: 0937311278
ISBN-13: 9780937311271
PUBLISHER: Smithsonian American Art Museum
Also available at
Note: Not guaranteed to come with supplemental materials (access codes, CDs, DVDs)
Product Description: I. CONSUMERS IN THE MARKETPLACE.1. An Introduction to Consumer Behavior. An introduction to consumer behavior. Consumers' impact on marketing strategy. Marketing's impact on consumers. Consumer behavior as a field of study. An overview of consumer behavior research methods. Learning about consumer behavior.II. CONSUMERS AS INDIVIDUALS.2. Perception. Introduction. The perceptual process. Sensory systems. Sensory thresholds. Subliminal persuasion. Perceptual selection. Interpretation: Deciding what things mean. 3. Learning and Memory. The learning process. Marketing applications of learning principles. The role of memory in learning. 4. Motivation, Values, and Involvement. Introduction. The Motivation Process. Motivational Strength. Motivational direction. Hidden motives: Probing beneath the surface. Needs and wants: Do marketers manipulate consumers? Values and applications to consumer research. Consumer involvement. 5. Attitudes. The power of attitudes. The contents of attitudes. Forming attitudes. Attitude models. Using attitudes to predict behavior. 6. Attitude Change and Persuasive Communications. Changing attitudes through communication. The source. The message. The source versus the message: Sell the steak or the sizzle? The Self. Perspectives on the self. Personality. Consumption and self-concept. Sex roles. Body image.III. CONSUMERS AS DECISION MAKERS.8. Individual Decision Making. Consumers as problem solvers. Problem recognition. Information search. Evaluation of alternatives. 9. The Purchase Situation, Postpurchase Evaluation, and Product Disposal. Introduction. Situational effects on consumer behavior. The purchase environment. Postpurchase satisfaction. Product disposal. 10. Group Influence, Opinion Leadership, and Diffusion of Innovations. Introduction. Reference groups. Conformity. Word-of-mouth communication. Opinion leadership. The diffusion of innovations. 11. Organizational and Household Decision Making. Introduction. Organizational decision-making. The family. The intimate corporation: Family decision making. Children as decision makers: Consumers-in-training.IV. CONSUMERS AND SUBCULTURES.12. Income and Social Class. Introduction. Consumer spending and economic behavior. Social class. How social class affects purchase decisions. Status symbols. 13. Ethnic, Racial, and Religious Subcultures. Subcultures and consumer identity. Ethnic and racial subcultures. African-Americans. Hispanic-Americans. Asian-Americans. Religious subcultures. 14. Age Subcultures. Age groups and consumer identity. Children in the marketplace. The teen market: "Totally RAD." Baby busters: "Generation X." Baby boomers. Mature consumers.V. CONSUMERS AND CULTURE.15. Cultural Influences on Consumer Behavior. Culture and consumption. Understanding culture. Myths and rituals. The creation of culture. The fashion system. 16. Lifestyles and Global Culture. Lifestyles and consumption choices. Lifestyle marketing. Geographic influences on lifestyles. Global marketing and culture. 17. Sacred and Profane Consumption: Cultural Trends and Ethical Issues in Consumer Behavior. The future of consumer behavior. Sacred and profane consumption. The dark side of consumer behavior. Blurred boundaries: Marketing and reality. Lifestyle trends: What's in store for consumers and marketers? Appendices. Glossary. Indexes.

Additional Details

PAGES: 232

21 Day Unconditional Guarantee

any book, any reason

Rent This Book Now:

Price guaranteed for 45:00 longer
Due May 15 $64.79
130 days (due Jul 8) $72.14
85 days (due May 24) $65.65
55 days (due Apr 24) $62.77
Select Your Own Date

Buy this book used:


Your Savings:
Total Price:

REVIEWS for Metropolitan Lives

Select a star rating


1. How do textbook rentals work?
It’s simple. Begin by searching for your textbook by ISBN (10 or 13-digit number that can be found on the back cover of each book), title, author or keyword. Next select how long you would like to rent the book then add it to your cart. Repeat for each book you’re looking for. After completing the order we’ll ship them to you and you’ll also receive a prepaid mailer. Return your books in the mailer by your rental due date.
2. Is renting a textbook better than purchasing it?
We offer both! You can buy or rent the book through Campus Book Rentals. It’s up to you to decide which option best meets your educational needs.
3. How do I track my order?
Login to your account here, you’ll see your current rentals listed textbook rentals listed with a yellow box that says “track”. Click the box to view the tracking number. *Not all books will have a tracking number since they may be sent from one of our partners. Tracking numbers will be updated as they become available.
4. How do I return my books?
When you rent textbooks from Campus Book Rentals you’ll receive a prepaid mailer. When it’s nearing your due date you’ll place your books inside the mailer and take it to the nearest USPS drop box or Post Office. If you don’t receive a mailer you can print a return label from your account. Return shipping is prepaid so please use either of the two methods to ensure they arrive at the correct facility.
5. Can I write or highlight in my book?
Of course! Just remember that future students will rent the same book after you, so please be respectful.
6. How much money can renting my books save?
It depends on the book. Generally renting textbooks can save you up to 80% compared to a new textbook.
7. Are Campus Book Rentals’ books the same as my bookstore’s?
Yes! We only ship US edition textbooks, which are the same as your campus bookstore.
8. Do access codes or other supplements come with a textbook rental?
One time use access codes and other supplemental materials are NOT included with rental books and must be purchased separately.
9. What if I don’t return my rental?
If your book rental is not returned by the due date, your credit card will be charged a non-return fee, equal to the replacement value for the book.
10. Can I purchase my book after I rent it?
Certainty! You’re only charged the difference between what you already paid and the value of the book at the time you initially rented. Login to your account and choose to purchase your book and it’ll walk you through the checkout process.

Textbook Rentals

We know that textbook rentals are the best way currently to distribute high quality textbooks, and we want to have you on board! Join over a million students that have saved money by renting! Not only is it better for you, but when you return it that book can go on to help even more students access affordable education. We're confident we offer the best value in rentals, but if you're not a believer you can always return your book for a no questions asked refund within 21 days.

Why Choose Us?

1. Campus Book Rentals pioneered the idea of textbook rentals, making prices significantly cheaper for every student while still maintaining the highest quality. We've been at it since 2007 and the entire industry has had to adapt to keep up.

2. Though keeping prices low has always been the goal, we can boast an excellent support team that has helped thousands of students get the best value for their education. Chat with them at 855-200-0021 or use our chat box.

3. We practice what we preach. We routinely read our own textbooks to further our own education while at work. We know that only with a well-educated team of individuals can we continue to change the industry for the better.

Make A Difference

At Campus Book Rentals our company is guided by a single question, "How are we making education more affordable?" We know that getting a college education is quickly becoming a rite of passage for students and is becoming more important every year. In order to make education more attainable for the 99%, we started renting textbooks so students could avoid high purchase prices and buyback programs. We know it's a better way, and we're going to show everyone how to make a college education affordable again.