Microcomputers, Corporate Planning, and Decision Support Systems
PUBLISHER: Greenwood Publishing Group, Incorporated
Also available at Amazon.com
... being associated with the Wharton Econometric Forecasting Associates (WEFA Group), pioneers in the development of macroeconomic models, the authors bring the appropriate credentials to this work. The book is organized into six sections and discusses, collectively and separately, microcomputers, econometric modeling and forecasting. A how-to' book that is not burdened by too much theory, it is extremely easy to read with short, distinguishable chapters. With only 269 pages and a thorough index, it is also easy to carry and consult. "Business Information Alert"
This book, written by planners for planners, will assist the reader in applying microcomputer resources efficiently and imaginatively in solving common planning problems. This is not a book about microcomputers, nor is it a book about planning. It is, rather, the first book to clearly explain and vividly illustrate how a microcomputer is used to solve major classes of planning problems. The authors' examples detail ways to productively employ several planning tools, including spreadsheets, databases, and modeling environments. Further, individual chapters shed light on the microcomputer technology that is relevant to planning but often poorly understood. Current and developing technologies are covered, and a framework for comprehending and evaluating future technological developments is presented. Behavioral implications of the microcomputer revolution are not ignored. The authors examine the evolving role of the planner and planning department in the organization.
For those planners feeling confined or confused by computing environments, this book may well point the way to greater independence and understanding. It provides a bridge between the computing world and the planner. Various sections explain how to build, run, and maintain microcomputer-based planning systems. The authors, through their examples, explain the major types of software useful to planners and indicate which type is suitable for each class of planning problem. The examples illustrate good practices to pursue and common pitfalls to avoid in micro-based planning. This book addresses themes and issues common to a broad range of planning operations and applications. It should therefore be accessible to the reader with little formal microcomputer training as well as the veteran who seeks an integrated vision of micro-based planning. This reference belongs in the office of every planner and planning manager who would like to make better use of computing resources.
PUBLICATION DATE: 11/18/1988