Explore Enhanced and One Key Package
AUTHOR: Ayers, Ronald and Collinge, Robert
PUBLISHER: Prentice Hall PTR
Also available at Amazon.com
For one-semester courses in Principles of Microeconomics.
This easy to read, accessible, macro-first principles text engages students with familiar real-world examples and applications that bring economics to life. The authors follow an Explore & Apply theme to show students how economics is a part of their everyday lives and how it can be a useful tool in making personal decisions and evaluating policy decisions.
If you want to teach with a principles text that brings out economic applications for the purpose of creating informed citizens and voters, preview Ayers/Collinge's Economics Enhanced Edition and their "Explore and Apply" approach.
If you like to emphasize Consumer and Producer Surplus with early coverage, take a look at Chapter 4, as well as pages 79-99 in Ayers and Collinge.
Do you incorporate critical thinking and writing in your course in effort to get students analyzing economics in the world today? If so, check out the Explore and Apply Section on Business Ethics Ch 7 or in virtually any Explore and Apply section.
If you are interested in discussing the impact of the political process on government decision making see Chapter 16 on Public Choice.
PUBLICATION DATE: 2/23/2004
CATEGORY: Business & Economics