Multivariate Analysemethoden 9783540278702

Multivariate Analysemethoden | 11th Edition

Eine anwendungsorientierte Einführung

ISBN-10: 3540278702
ISBN-13: 9783540278702
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Note: Not guaranteed to come with supplemental materials (access codes, CDs, DVDs)
Product Description: Das Lehrbuch behandelt 12 wichtige Verfahren der multivariaten Analysemethoden. Dies sind Regressions-, Varianz-, Diskriminanz-, Kontingenz-, Faktoren-, Cluster-, Korrespondenz- und logistische Regressionsanalyse sowie Conjoint Measurement, Multidimensionale Skalierung, Strukturgleichungsmodelle (AMOS) und Neuronale Netze (CLEMENTINE). Die Vorteile des Buches liegen in geringst m'glichen Anforderungen an mathematische Vorkenntnisse, allgemeinverst'ndliche Darstellung anhand eines f'r alle Methoden verwendeten einheitlichen Fallbeispiels, konsequente Anwendungsorientierung, Erl'uterung der Fallbeispiele unter Verwendung von SPSS 13.0 f'r Windows, vollst'ndige Nachvollziehbarkeit der zentralen Rechenoperationen durch den Leser, Aufzeigen von methodenbedingten Manipulationsspielr'umen, unabh'ngige Erschlie'barkeit jedes Verfahrens. In der 11. Auflage wurden die Neuronalen Netze im Fallbeispiel mit dem Programm CLEMENTINE neu gerechnet und die entsprechenden Outputs kommentiert. Alle Verfahren wurden ?berarbeitet sowie aktualisiert und alle Fallbeispiele mit SPSS 13.0 neu gerechnet. Die Ergebnisse werden anhand der aktuellen Screenshots demonstriert. Das Buch ist von besonderem Nutzen f'r alle, die sich mit den Methoden der multivariaten Datenanalyse vertraut machen m'chten. Die Beispiele sind aus dem Marketing-Bereich entnommen, die Darstellung ist aber so einfach gehalten, dass jeder Leser die Fragestellungen versteht und auf seine spezifischen Probleme in anderen Bereichen ?bertragen kann. Weiterhin wird ein Informationsservice f'r Leser sowie ein Dozentenservice im Internet unter geboten.

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