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Overcoming Survey Research Problems 9780787974770

Overcoming Survey Research Problems | 1st Edition

New Directions for Institutional Research

ISBN-10: 0787974773
ISBN-13: 9780787974770
PUBLISHER: John Wiley & Sons, Incorporated
Also available at Amazon.com
Note: Not guaranteed to come with supplemental materials (access codes, CDs, DVDs)
Product Description: Paper and electronic surveys of students and faculty have become increasingly popular in higher education research and are now used in almost all facets of assessment and planning. Yet as the demand for survey research has increased, survey response rates have been falling. Low response rates are problematic because they can call into question the validity of the results, as well as increase survey administration costs.

This volume examines an array of survey research problems and best practices, with the aim of providing readers with ways to increase response rates while controlling costs. Many institutional researchers face additional demands such as administering multiple surveys over time, or administering surveys on sensitive subjects such as student alcohol or drug use. New technologies for survey administration also provide many different options. This volume discusses these issues in terms of the survey research literature as well as the experiences of practitioners in the field.

This is the 121st volume of the higher education quarterly journal New Directions for Institutional Research.

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PUBLICATION DATE:
PAGES: 120
CATEGORY: Education
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