Public Relations Writing
Principles in Practice
AUTHOR: Treadwell, Donald F. and Treadwell, Jill B.
PUBLISHER: SAGE Publications, Incorporated
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#65533; Provides the necessary principles of public relations research, planning, ethics and corporate culture, law, design, and visual thinking.
#65533; Details the many formats, audiences, and styles needed by any public relations writer, encouraging users to consider implications of writing for different media, audiences, and purposes.
#65533; Topical in-text examples keep current with student interests and user-friendly accessibility engages students without sacrificing depth and value of content.
Authors Donald F. Treadwell and Jill B. Treadwell equip students with the knowledge and skills they need to build a foundational background in public relations, including a capstone events chapter that details event planning and writing for exhibits, speeches, and collateral materials. Public Relations Writing: Principles in Practice is ideal for use in public relations writing, media writing, public relations, and advanced public relations courses.
PUBLICATION DATE: 12/17/2003
CATEGORY: Business & Economics, Language Arts & Disciplines