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Risks of Customer Relationship Management 9781893209374

Risks of Customer Relationship Management

A Security, Audit and Control Approach

ISBN-10: 1893209377
ISBN-13: 9781893209374
AUTHOR:
PUBLISHER: Information Systems Audit and Control Association
Also available at Amazon.com
Note: Not guaranteed to come with supplemental materials (access codes, CDs, DVDs)
Product Description: The philosophy of superior customer relationship management is to: increase revenue or sales, improve customer service, reduce the cost of order processing, solidify customer loyalty and/or gain market share, while ultimately improving profits. These goals generally take an enterprisewide effort and should be linked to an entity's strategy. Organizations who embraced the messages of customer centricity and built business models around the customer have had to withstand a great amount of change and deal with many risks. This publication helps to provide a brief understanding of each area, a discussion of the risks, and a suggested plan to address the risks identified as well as specifically tailored self-assessment questionnaires. The book's audience includes risk managers, process owners and business managers, as well as security, control and assurance professionals. Provided message includes first and foremost the strategic value and business impact of customer relationship management initiatives to enterprises, their processes, the specific technology involved and how they are set out to achieve business objectives. Secondly this publication outlines the impacts that risk management and assurance professionals can have by addressing the tactical issues during the transformation process. Call 1-847-253-1545 ext. 401, visit www.isaca.org/bookstore or e-mail bookstore@isaca.org for more information.

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PUBLICATION DATE:
PAGES: 581
CATEGORY: Business & Economics, Computers
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