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Strategic Business Forecasting 9781574442519

Strategic Business Forecasting | 2nd Edition

The Complete Guide to Forecasting Real World Company Performance

ISBN-10: 1574442511
ISBN-13: 9781574442519
AUTHOR:
PUBLISHER: CRC Press LLC
Also available at Amazon.com
Note: Not guaranteed to come with supplemental materials (access codes, CDs, DVDs)
Product Description: A book on practical business forecasting belongs in the library of everyone interested in business. Forecasting is extremely important to finance and accounting executives, business economists and managers at all levels.
Strategic Business Forecasting: The Complete Guide to Forecasting Real World Company Performance provides you with a working knowledge of the fundamentals of business forecasting that can be applied in the real world regardless of the size of the firm. The author explains the basic forecasting methodology and the practical applications. All aspects of business are discussed, making this a comprehensive and valuable reference.
The author avoids theoretical and mathematical discussions to gets right into how, when , and why to use this book. Many practical examples, applications, illustrations, guidelines, measures, checklists, rules of thumb, tips, graphs, diagrams and tables aid your comprehension of the subject. The author displays and explains printouts obtained using many popular spreadsheet programs and software packages.
The book goes far beyond just sales forecasting, encompassing a wide range of topics of major importance to practical business managers and finance professionals, including cash flow forecasting, cost prediction, earnings forecasts, bankruptcy prediction, foreign exchange forecasting, and interest rate forecasting. Written in an easy-to-read style, it is practical, current, and intriguing - a reference book to use throughout your business career.

Additional Details


PUBLICATION DATE:
PAGES: 312
CATEGORY: Business & Economics, Education
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