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Strategic Marketing 9780072466652

Strategic Marketing | 7th Edition

ISBN-10: 0072466650
ISBN-13: 9780072466652
PUBLISHER: McGraw-Hill Higher Education
Also available at
Note: Not guaranteed to come with supplemental materials (access codes, CDs, DVDs)
Product Description: Part 1: Market-Driven Strategy Chapter 1 Market Driven Strategy Chapter 2 Business and Marketing Cases for Part I Nokia Corporation Polaroid Corporation EuroDisney Part II: Market-Driven Analysis Chapter 3 Market Vision, Structure, and Analysis Chapter 4 Segmenting Markets Chapter 5 Continuous Learning about Markets Cases for Part II Gatorade Nike Campbell Soup Pfizer, Inc. Animal Health Products Part III: Designing Market-Driven Strategies Chapter 6 Market Targeting and Strategic Positioning Chapter 7 Relationship Strategies Chapter 8 Planning for New Products Cases for Part III Samsung Electronics McDonald’s Apex Chemical Dunkin Donuts Part IV: Market-Focused Program Development Chapter 9 Strategic Brand Management Chapter 10 Managing Value Chain Relationships Chapter 11 Pricing Strategy Chapter 12 Promotion, Advertising, and Sales Promotion Strategies Chapter 13 Sales Force, Internet, and Direct Marketing Strategies Cases for Part IV Pier 1 Virgin Group Ltd. Sun Microsystems Inc. Part V: Implementing and Managing Market-Driven Strategies Chapter 14 Designing Market-Driven Organizations Chapter 15 Strategy Implementation and Control Cases for Part V Oracle Corporation Ford Motor Co. Fuji Photo Film Co. Part VI: Comprehensive Cases Microsoft Corporation Toys-R-Us Enterprise Rent-A-Car Slendertone Intel Corporation Pfizer, Inc. Animal Health Products (B) Captial Martha Stewart Inc. Avon Products Corporation Blair Water Purifiers India Murphy Brewery Ireland, Ltd. Apple Computer Inc. International Business Machines L’Oreal Nederland B.V. The National Bicycle Industrial Co. Camar Automotive Hoist Sone and Lewis Hewlett-Packard, Co. Quaker Oats Company CUTCO International Longevity Healthcare Systems SystemSoft Corporation American Express Corporate Services Powertron Corporation Cima Mountaineering

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PAGES: 864
CATEGORY: Business & Economics

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