A Practical Guide to Planning Your Web Presence
AUTHOR: Mitchell, Ben
PUBLISHER: Longman Publishing Group
Also available at Amazon.com
This bookasks the questions that need to be answered to properly plan a website. It explains the importance of justifying a web presence, and guides the reader in building a website relevant to his/her business objectives.
Â· In the rush to get a site live, many basic and simple issues are overlooked. This book asks the right questions, no matter how basic, to properly develop a website.
Â· This book is a primer and a workbook
- a primer to inform the reader about website issues and
- a workbook to then help them collate their responses and build a website relevant to their business plan.
Â· For most SME''s, website development is a DIY project - this workbook outlines a clear, step-by-step, practical method to develop an effective website
Â· For larger companies, this book provides an excellent framework for all those involved in the website development process to work cohesively together and create a sound business case for the website.
Â· Using theWebsite Planner will reduce the risk of wasting money on a website that does not suit your business, and will help you save time and money.
Â· Author discusses the common types of website content, such as company information; shopping carts; discussion forums; virtual tours; news; case studies; contact details, why this content is useful and provides relevant examples.
Written in a conversational tone and doesn''t get bogged down in technical jargon.
PUBLICATION DATE: 7/25/2002
CATEGORY: Business & Economics, Computers