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Writing for Print and Digital Media with Online Learning Center and PowerWeb 9780073053134

Writing for Print and Digital Media with Online Learning Center and PowerWeb | 1st Edition

ISBN-10: 0073053139
ISBN-13: 9780073053134
PUBLISHER: McGraw-Hill Higher Education
Also available at
Note: Not guaranteed to come with supplemental materials (access codes, CDs, DVDs)
Product Description: Part I: Context Chapter 1: Solutions: Communication is Critical Democracy's Foundation Media Problems and Pressures An Objective Approach Alternatives to an Objective Approach Media Convergence Your Responsibility Is . . . Chapter 2: News: What It Is and What It's Not New Values Pegs and Angels Purposes of News Types of Content Specialization Your Responsibility Is . . . Chapter 3: Accuracy: To Err is Awful A Media Scourge Objective Errors Subjective Errors Conscious Slanting Self-editing Your Responsibility Is . . . Part II: Writing Chapter 4: Style: A Multimedia Approach Fundamentals Beyond the Basics Self-editing Your Responsibility Is . . . Chapter 5: Leads: That Most Formidable Challenge Five W's and the H Summary Lead Narrative Lead Self-editing Your Responsibility Is . . . Chapter 6: Organization: Structures, Unity, and Background Inverted Pyramid Other Structures Story Unity Background Your Responsibility Is . . . Chapter 7: Sources: Quotation and Attribution Quotations Attribution Putting It All Together Your Responsibility Is . . . Part III: Information Chapter 8: The Web: Find and Evaluate Information Problems General Information Databases Electronic Mail Your Responsibility Is . . . Chapter 9: Documents: Directories, Records, and Databases Media Documents Directories Business Information Government Documents Systematic Studies of Records Constructing Databases Your Responsibility Is . . . Chapter 10: Interviews: Preparation and Problem Pre-interview Research Directive Versus Nondirective Interviews Written Questions Elusive Questions The Interview Recording Information Telephones, Electronic Mail Special Problems Your Responsibility Is . . . Chapter 11: Events: Meetings, Speeches, and News Conferences Advance Stories Collecting Information Covering a Meeting or Speech News Conferences Special Problems A Suggestion for Public Relations Your Responsibility Is . . . Chapter 12: Numbers: Statistics and Social Science Techniques Fundamental Concepts Interpreting Numbers Social Sciences Techniques Your Responsibility Is . . . Part IV: Perspectives Chapter 13: Law: Pitfalls and Opportunities The First and 14th Amendments Freedom of Information Libel Privacy Free Press- Fair Trial Confidentail Sources Copyright Law Administrative Regulations Your Responsibility Is . . . Chapter 14: Ethics: Navigating Through Rough Moral Seas Pollution From Unethical Behavior Avoiding Unethical Behavior Ethics and Personal Gain Collecting, Disseminating Information Other Ethical Quagmires Your Responsibility Is . . . Chapter 15: Careers: Evaluation, Expectations and Goals Skills, Concepts, Arts, Sience What It Means Set Goals Expectations Some Job-Hunting Tips Your Responsibility Is . . . Part V: Appendices Appendix A: Some Common News Beats Appendix B: Selected Rules for English Usage Appendix C: Selected Style Rules Appendix D: Copy-Editing Symbols Appendix E: One Story; Multiple Formats Appendix F: Agenda, Manhattan, Kan. City Comission Appendix G: Hot Web Sites

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